Online marketing/sales

Online Marketing and Sales is a hugely varied area with many channels, strategies, tools and areas of expertise. Ultimately, though, it comes down to reaching your audience and persuading them to use your service or buy your product.

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Search engine optimisation

Social media strategy

1 hr webinar by Google Digital Garage to learn how to create a social media strategy based on your business goals

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Get your business visible on Google

1 hr webinar by Google Digital Garage to learn how to increase your business' visibility

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Free SEO training: SEO for beginners

SEO for beginners - understand the key principles and drivers of good SEO and get quick wins

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The One-Hour Guide to SEO: Free 6-Part Video Series

6-part series of 10-minute videos outlining the basics of SEO strategy, keyword research, link building etc

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SEO 101: The Beginner's Guide to SEO

A high level introduction to what SEO is and why it's important

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Tools

Exploding Topics

Exploding topics - find key words that are beginning to trend

AnswerThePublic

Answer the public - Pulls questions people are asking from google to generate topic ideas

SEMrush

SEMrush offers solutions for SEO, PPC, content, social media and competitive research.

Similarweb

Compare any website traffic statistics & analytics with SimilarWeb's digital market intelligence platform.

Google Ads

An online advertising platform developed by Google.

Email marketing

Tools

Send in Blue

An SMS and email marketing solution.

Constant Contact

Manage your email lists, contacts, email templates, marketing calendar.

SendGrid

An email marketing platform.

MailChimp

Easy email newsletters

Marketing automation

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Tools

Facebook Pixel

A piece of code for your website that lets you measure, optimise and build audiences for your advertis...

Zapier

Easy way to connect different software applications to automate workflows.

Public relations

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B2B sales/marketing

Salesforce Cares

90-day free access to Salesforce's series of webinars and support on Sales and Customer Support

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Tools

PipeDrive

New-generation CRM for managing customers.

Salesforce

Sales and Marketing CRM for managing your customers