Learn best practices with LinkedIn to help grow and develop new opportunities for businesses as a digital marketing specialist covering marketing plans, content strategy, SEO and analytics.
2hr free course introducing you to social media. Find out why social media is relevant for businesses today and how you can use it to establish and improve your brand.
A 4-hr free course covering the basics of digital marketing - what it is, choosing from key channels, devising a balanced strategy and targeting customers.
A 2h free course focused on the role digital marketing plays in the marketing mix, determining how to measure marketing activities, creating a digital marketing strategy and campaign, and creating content plans for specific channels.
1 hr webinar by Google Digital Garage to learn how to create compelling content and develop a tone of voice that's right for your business
Short introductions to how to advertise on Facebook & Instagram
Social Media Advertising & Paid Social Guide - paid social basics through to specific strategies for Facebook, Instagram, Twitter, SnapChat and LinkedIn
A list of good CTAs from across the web
A helpful checklist of good practices for optimising website conversion
Email Marketing Essentials: Designing Effective Emails - learn to craft effectively designed emails
Mail Chimp For Ecommerce Master Class - a short fundamentals course for users of Mail Chimp
A free 40 minute course on the basic of email marketing
A quick primer on Email marketing - how it works and how it can build your business
The ultimate Email marketing guide - the fundamentals of email marketing
SEO for beginners - understand the key principles and drivers of good SEO and get quick wins
6-part series of 10-minute videos outlining the basics of SEO strategy, keyword research, link building etc