Graham Baylis - Getting the Right Balance in SEO
PPC (Pay-Per-Click) - Google Ads - by John Daniels
Chris Cowie describes how to optimise your Digital Marketing Strategy
A promotion can last for a limited time, enticing customers to act quickly or miss out, or they can be longer term. Here are some tips to consider when deciding on deals and promotions.
If you’re looking to reach more customers, increase your business’s income or offer your product or service for purchase online, creating a website could be an affordable option.
Advertising can be short-term for a special promotion or ongoing, but usually requires a financial investment. If you know advertising could help your business but you aren’t sure where to start, explore the marketing tips below to see which options fit your needs and budget.
In this workshop, the speaker will share some great ideas and tips for content creation, not only to promote your business on Christmas, but all year around.
Learn some cool content strategy that can help in connecting with your customers better and increase conversion and customer retention!
Learn tactics to get people interested enough in the first place to subscribe or sign up to your newsletter.
Learn some of the top tactics for running ads on Facebook and Instagram that are going to bring you optimised ROI and sales.
Following lockdowns in England, we know that people won’t be hitting the high street until December or perhaps not at all. Your customers will be turning online – are you ready?
Learn how to reach the right people online, choose the right channels to invest in, and the considerations needed when setting up goals and methods for digital marketing
Learn some of the top tactics for lead generations that are going to bring you the best ROI and sales.
Learn how to make a refreshed plan for your LinkedIn profile and how this can slot into your busy work week.
Learn about the four key areas of Instagram, how they’re different to each other, how you can use them for your brand, and some handy extra tips too.
Learn about the main pillars that support building an effective digital marketing plan for growth, and the resources available for you and your organisation
This workshop will help you understand whether your business could profit from running Google Ads. It is designed for both beginners who haven't had an ad yet as well people who are already running ads
Learn to make an effective paid social media marketing strategy, based on your brand's identity, to reach your target audience and achieve the desired results.
Learn more about search and its verticals to ensure better discoverability for your organisation and maximise conversion.
Learn the fundamentals of search engine optimisation (SEO) and how you can get your website seen on Google from Digital Boost's partner, Blue Array
A structured range of industry-designed online modules, providing tools and techniques to to gain meaningful employment in digital marketing.
On this course, you will explore what digital marketing is, why it is important and look at some digital marketing strategies including display advertising, pay-per-click advertising, search engine optimisation and email marketing.
Find out why social media is relevant for businesses today and how you can use it to establish and improve your brand.
Running a successful online business often requires a good working knowledge of web analytics. On this course, you will explore the basics of analytics, different types of analytics and why they are important for business.
Marketing is often used to influence consumer behaviour, but it can also be used to promote social good. On this course, you’ll learn how social marketing can deliver change in your local community.
Social marketing, examines the nature of social marketing and how the adoption of marketing concepts, frameworks and techniques developed for commercial marketers can be applied to the solution of social problems.
Learn best practices with LinkedIn to help grow and develop new opportunities for businesses as a digital marketing specialist covering marketing plans, content strategy, SEO and analytics.
2hr free course introducing you to social media. Find out why social media is relevant for businesses today and how you can use it to establish and improve your brand.
A 4-hr free course covering the basics of digital marketing - what it is, choosing from key channels, devising a balanced strategy and targeting customers.
A 2h free course focused on the role digital marketing plays in the marketing mix, determining how to measure marketing activities, creating a digital marketing strategy and campaign, and creating content plans for specific channels.
1 hr webinar by Google Digital Garage to learn how to create compelling content and develop a tone of voice that's right for your business
Short introductions to how to advertise on Facebook & Instagram
Social Media Advertising & Paid Social Guide - paid social basics through to specific strategies for Facebook, Instagram, Twitter, SnapChat and LinkedIn
A list of good CTAs from across the web
A helpful checklist of good practices for optimising website conversion
Email Marketing Essentials: Designing Effective Emails - learn to craft effectively designed emails
Mail Chimp For Ecommerce Master Class - a short fundamentals course for users of Mail Chimp
A free 40 minute course on the basic of email marketing
A quick primer on Email marketing - how it works and how it can build your business
The ultimate Email marketing guide - the fundamentals of email marketing
SEO for beginners - understand the key principles and drivers of good SEO and get quick wins
6-part series of 10-minute videos outlining the basics of SEO strategy, keyword research, link building etc