A structured range of industry-designed online modules, providing tools and techniques to to gain meaningful employment in digital marketing.
On this course, you will explore what digital marketing is, why it is important and look at some digital marketing strategies including display advertising, pay-per-click advertising, search engine optimisation and email marketing.
Find out why social media is relevant for businesses today and how you can use it to establish and improve your brand.
Running a successful online business often requires a good working knowledge of web analytics. On this course, you will explore the basics of analytics, different types of analytics and why they are important for business.
Marketing is often used to influence consumer behaviour, but it can also be used to promote social good. On this course, you’ll learn how social marketing can deliver change in your local community.
Social marketing, examines the nature of social marketing and how the adoption of marketing concepts, frameworks and techniques developed for commercial marketers can be applied to the solution of social problems.
Learn best practices with LinkedIn to help grow and develop new opportunities for businesses as a digital marketing specialist covering marketing plans, content strategy, SEO and analytics.
2hr free course introducing you to social media. Find out why social media is relevant for businesses today and how you can use it to establish and improve your brand.
A 4-hr free course covering the basics of digital marketing - what it is, choosing from key channels, devising a balanced strategy and targeting customers.
A 2h free course focused on the role digital marketing plays in the marketing mix, determining how to measure marketing activities, creating a digital marketing strategy and campaign, and creating content plans for specific channels.
1 hr webinar by Google Digital Garage to learn how to create compelling content and develop a tone of voice that's right for your business
Short introductions to how to advertise on Facebook & Instagram
Social Media Advertising & Paid Social Guide - paid social basics through to specific strategies for Facebook, Instagram, Twitter, SnapChat and LinkedIn
A list of good CTAs from across the web
A helpful checklist of good practices for optimising website conversion
Email Marketing Essentials: Designing Effective Emails - learn to craft effectively designed emails
Mail Chimp For Ecommerce Master Class - a short fundamentals course for users of Mail Chimp
A free 40 minute course on the basic of email marketing
A quick primer on Email marketing - how it works and how it can build your business
The ultimate Email marketing guide - the fundamentals of email marketing
SEO for beginners - understand the key principles and drivers of good SEO and get quick wins
6-part series of 10-minute videos outlining the basics of SEO strategy, keyword research, link building etc