Taking a strategic approach to marketing

Successful direct mail

Marketing for the small business

Become a Digital Marketing Specialist

Learn best practices with LinkedIn to help grow and develop new opportunities for businesses as a digital marketing specialist covering marketing plans, content strategy, SEO and analytics.

Digital Skills: Social Media

2hr free course introducing you to social media. Find out why social media is relevant for businesses today and how you can use it to establish and improve your brand.

Digital Marketing

A 4-hr free course covering the basics of digital marketing - what it is, choosing from key channels, devising a balanced strategy and targeting customers.

Developing a Digital Marketing Strategy

A 2h free course focused on the role digital marketing plays in the marketing mix, determining how to measure marketing activities, creating a digital marketing strategy and campaign, and creating content plans for specific channels.

Writing for Social Media

1 hr webinar by Google Digital Garage to learn how to create compelling content and develop a tone of voice that's right for your business

Facebook for Business Learning

Short introductions to how to advertise on Facebook & Instagram

Social Media Advertising & Paid Social Guide

Social Media Advertising & Paid Social Guide - paid social basics through to specific strategies for Facebook, Instagram, Twitter, SnapChat and LinkedIn

39 Call-to-Action Examples You Can't Help But Click

A list of good CTAs from across the web

The Conversion Checklist

A helpful checklist of good practices for optimising website conversion

Email Marketing Essentials: Designing Effective Emails

Email Marketing Essentials: Designing Effective Emails - learn to craft effectively designed emails

MailChimp for Ecommerce Email Marketing Master Class

Mail Chimp For Ecommerce Master Class - a short fundamentals course for users of Mail Chimp

Wishpond's Email Marketing Class for Beginners

A free 40 minute course on the basic of email marketing

Email Marketing 101: A Beginner’s Guide for Small Businesses

A quick primer on Email marketing - how it works and how it can build your business

The ultimate Email marketing guide

The ultimate Email marketing guide - the fundamentals of email marketing

Free SEO training: SEO for beginners

SEO for beginners - understand the key principles and drivers of good SEO and get quick wins

The One-Hour Guide to SEO: Free 6-Part Video Series

6-part series of 10-minute videos outlining the basics of SEO strategy, keyword research, link building etc

SEO 101: The Beginner's Guide to SEO

A high level introduction to what SEO is and why it's important