Getting the Right Balance in SEO

Graham Baylis - Getting the Right Balance in SEO

PPC (Pay-Per-Click) - Google Ads

PPC (Pay-Per-Click) - Google Ads - by John Daniels

How to get the most out of your Digital Marketing Strategy

Chris Cowie describes how to optimise your Digital Marketing Strategy

Facebook Ads Formula

Facebook Ads Formula - Brought to you by Tech Pixies

Promoting a Business - Promotions

A promotion can last for a limited time, enticing customers to act quickly or miss out, or they can be longer term. Here are some tips to consider when deciding on deals and promotions.

Promoting a Business - Creating A Website

If you’re looking to reach more customers, increase your business’s income or offer your product or service for purchase online, creating a website could be an affordable option.

Promoting a Business - Marketing and Advertising

Advertising can be short-term for a special promotion or ongoing, but usually requires a financial investment. If you know advertising could help your business but you aren’t sure where to start, explore the marketing tips below to see which options fit your needs and budget.

Content Marketing ideas, tactics and tools to promote your business (on Christmas, and all year around)

In this workshop, the speaker will share some great ideas and tips for content creation, not only to promote your business on Christmas, but all year around.

Content Strategy

Learn some cool content strategy that can help in connecting with your customers better and increase conversion and customer retention!

How to Generate More Business with Email Marketing

Learn tactics to get people interested enough in the first place to subscribe or sign up to your newsletter.

Advertising your business with Facebook and Instagram Ads

Learn some of the top tactics for running ads on Facebook and Instagram that are going to bring you optimised ROI and sales.

Adapting your online marketing this Christmas

Following lockdowns in England, we know that people won’t be hitting the high street until December or perhaps not at all. Your customers will be turning online – are you ready?

How to reach more customers online

Learn how to reach the right people online, choose the right channels to invest in, and the considerations needed when setting up goals and methods for digital marketing

How to grow your business with effective lead generation tactics

Learn some of the top tactics for lead generations that are going to bring you the best ROI and sales.

How To Humanise Your LinkedIn Presence

Learn how to make a refreshed plan for your LinkedIn profile and how this can slot into your busy work week.

Instagram For Your Business

Learn about the four key areas of Instagram, how they’re different to each other, how you can use them for your brand, and some handy extra tips too.

How To Build An Effective Marketing Plan For Growth

Learn about the main pillars that support building an effective digital marketing plan for growth, and the resources available for you and your organisation

Google Ads for Small Businesses

This workshop will help you understand whether your business could profit from running Google Ads. It is designed for both beginners who haven't had an ad yet as well people who are already running ads

Introduction to Paid Social Marketing

Learn to make an effective paid social media marketing strategy, based on your brand's identity, to reach your target audience and achieve the desired results.

How To Improve Your Search Discoverability & Boost Conversions

Learn more about search and its verticals to ensure better discoverability for your organisation and maximise conversion.

Getting Started with Search Engine Optimisation for Small Businesses

Learn the fundamentals of search engine optimisation (SEO) and how you can get your website seen on Google from Digital Boost's partner, Blue Array

The Modern Marketing Model (M3)

Digital Skills: Social Media

Digital Skills: Digital Marketing

How to Create Great Online Content

Creating a Social Media Marketing Campagin

Keeping your business safe online with Bree Kotomah

Social media for business: the basics

Developing a digital marketing strategy

Developing a paid marketing and paid social campaign

Marketing on Instagram

A structured range of industry-designed online modules, providing tools and techniques to to gain meaningful employment in digital marketing.

Digital Skills: Digital Marketing

On this course, you will explore what digital marketing is, why it is important and look at some digital marketing strategies including display advertising, pay-per-click advertising, search engine optimisation and email marketing.

Digital Skills: Social Media

Find out why social media is relevant for businesses today and how you can use it to establish and improve your brand.

Digital Skills: Web Analytics

Running a successful online business often requires a good working knowledge of web analytics. On this course, you will explore the basics of analytics, different types of analytics and why they are important for business.

Social Change: How Can Marketing Help?

Marketing is often used to influence consumer behaviour, but it can also be used to promote social good. On this course, you’ll learn how social marketing can deliver change in your local community.

Social Marketing

Social marketing, examines the nature of social marketing and how the adoption of marketing concepts, frameworks and techniques developed for commercial marketers can be applied to the solution of social problems.

Taking a strategic approach to marketing

Successful direct mail

Marketing for the small business

Become a Digital Marketing Specialist

Learn best practices with LinkedIn to help grow and develop new opportunities for businesses as a digital marketing specialist covering marketing plans, content strategy, SEO and analytics.

Digital Skills: Social Media

2hr free course introducing you to social media. Find out why social media is relevant for businesses today and how you can use it to establish and improve your brand.

Digital Marketing

A 4-hr free course covering the basics of digital marketing - what it is, choosing from key channels, devising a balanced strategy and targeting customers.

Developing a Digital Marketing Strategy

A 2h free course focused on the role digital marketing plays in the marketing mix, determining how to measure marketing activities, creating a digital marketing strategy and campaign, and creating content plans for specific channels.

Writing for Social Media

1 hr webinar by Google Digital Garage to learn how to create compelling content and develop a tone of voice that's right for your business

Facebook for Business Learning

Short introductions to how to advertise on Facebook & Instagram

Social Media Advertising & Paid Social Guide

Social Media Advertising & Paid Social Guide - paid social basics through to specific strategies for Facebook, Instagram, Twitter, SnapChat and LinkedIn

39 Call-to-Action Examples You Can't Help But Click

A list of good CTAs from across the web

The Conversion Checklist

A helpful checklist of good practices for optimising website conversion

Email Marketing Essentials: Designing Effective Emails

Email Marketing Essentials: Designing Effective Emails - learn to craft effectively designed emails

MailChimp for Ecommerce Email Marketing Master Class

Mail Chimp For Ecommerce Master Class - a short fundamentals course for users of Mail Chimp

Wishpond's Email Marketing Class for Beginners

A free 40 minute course on the basic of email marketing

Email Marketing 101: A Beginner’s Guide for Small Businesses

A quick primer on Email marketing - how it works and how it can build your business

The ultimate Email marketing guide

The ultimate Email marketing guide - the fundamentals of email marketing

Free SEO training: SEO for beginners

SEO for beginners - understand the key principles and drivers of good SEO and get quick wins

The One-Hour Guide to SEO: Free 6-Part Video Series

6-part series of 10-minute videos outlining the basics of SEO strategy, keyword research, link building etc

SEO 101: The Beginner's Guide to SEO

A high level introduction to what SEO is and why it's important