27th October, London: National Mentoring Day aims to raise awareness of the benefits of mentorship and encourage people across the country to build their skills and reach their goals. Google has teamed up with charity partner, Digital Boost to offer 10,000 hours of free mentoring to people in the UK.
Earlier this year, Google committed to help 1 million small British businesses stay open - by helping them be found online by the end of 2021. As part of this commitment Google teamed up with Digital Boost to offer 10,000 hours of free mentoring to small business owners and individuals across the country.
Google’s partnership with Digital Boost connects UK small businesses and charities with Google Digital Garage coaches and Google employees offering 10,000 hours of free 1:1 support and mentoring. From how to build a strong profile on Google My Business to how to attract customers through local listings, and how to increase customer sales through social media, the mentoring sessions will provide support in restarting or adapting a small business or charity to operate in the post lockdown new normal. Further details, including how to sign up can be viewed here.
National Mentoring Day recognises the benefits of one-to-one support across the UK and aims to raise awareness of the impact it can have on people by identifying new skills to help inspire, motivate and increase confidence.
Google Trends data shows that in 2020 searches for "business help" have increased by 287% compared with 2019 while searches for "business advice" have surged 32% as businesses turn to Search for helpful information. The data shows how people across the UK are looking for help building new skill sets, as business related searches included “how to make a website”, "new skills academy" and "how to grow your company"; while the top social media related searches focus on how to use social channels for business purposes.
When Google and Digital Boost announced their commitment of 10,000 hours of free mentoring support Jodie Tyrell, founder of local.shopping got in touch. Having just started her business, connecting local grocery providers to the community, Jodie wanted to learn everything about how to build her presence online and make use of the free tools available to her.
Working closely with Christine Braithwait, Google Digital Garage trainer, Jodie was able to better understand how to use social media and print ads to attract her core audience. In just two hours of coaching, Jodie ensured her local business appeared at the top of the search results when searching ‘shopping services Cheadle’. The development of a Google My Business profile also helped Jodie to communicate with potential customers by displaying contact details, operational hours, reviews and website details.
Jodie Tyrell, founder, local.shopping said: “Google Digital Garage and its coaching has given me a level of understanding of how to maximise my business online that I would never have found myself. I loved my one-to-one coaching sessions. I left them feeling invigorated and full of plans and actions! I have continued to engage with Google Digital Garage through live webinars and courses that are all free. It’s an invaluable resource for small businesses and I’d urge any start up to investigate it for themselves.”
As the impact of Covid-19 continues to be tough on business owners and the surrounding community, and with local businesses being so core to our communities, it’s never been more important to show support where possible. In partnership with Digital Boost, Google is encouraging local business owners and individuals who are looking to adapt their skills to the current ever changing climate to sign up to the one-to-one coaching on offer here.
Chelsey Baker, Founder and CEO, National Mentoring Day said: “National Mentoring Day is delighted that Google has recognised the importance of mentoring by offering 10,000 hours of free mentoring to small businesses and charities. This fantastic contribution means 'making a difference' and this is exactly what National Mentoring Day is all about. Mentoring is transformational not only for the businesses receiving it, but also for the individual and their families; it has the power to positively impact all areas of business and society. Mentoring is an invaluable source of guidance, support and inspiration to help businesses prosper in these difficult times.”
Christine Braithwaite, Google Digital Garage trainer said: “I love working as a mentor! It’s a real privilege to be able to help small businesses and charities. As a mentor, my role is to ask lots of questions, explore the options and help the mentee to work out what happens next. We’re not there to provide the answers, but to give them time to think - which is often hard to do when you’re so busy with the day-to-day work. Working with Jodie was a lot of fun. She has great ideas and is working hard to make them a reality. Even though we never met, I found it easy to connect with her via the digital platform - we could share screens so we were both looking at the same thing at the same time. I hope our time together helped her feel more confident about the future and I look forward to seeing how local.shopping develops.”
Ronan Harris, Managing Director, Google UK, comments: “Local businesses are the lifeblood of our communities. Like millions up and down the country, we want to help small businesses both survive and thrive. Our work with Digital Boost aims to upskill local business owners, charities and individuals by helping them adapt to operating in the ever changing current climate. Jodie Tyrell is a fantastic example of why we've made this commitment and her story shows the importance of improving an online presence to have a transformative impact on offline businesses."
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